Last updated: March 2026
Contents
1. Who we are
Digital Care Leader helps care providers understand and improve how they use digital and AI.
For the purposes of UK data protection law, Digital Care Leader is the data controller for personal data collected through this website and our services.
You can contact us at: hello@digitalcareleader.com
2. What data we collect
Digital Capability Check
When you complete the Digital Capability Check we collect:
- Your first and last name
- Your work email address
- Your job role and care service type
- Your organisation name
- Your answers to the ten assessment questions
- Your dimension scores and overall capability score
Contact form
When you use our contact form we collect your name, email address, organisation, and the content of your message.
Newsletter
If you subscribe to the Digital Care Leader newsletter we collect your email address via our newsletter provider, Beehiiv.
Website usage
We may collect anonymised data about how visitors use this website. This does not identify you personally.
3. How we use your data
| Purpose | Data used |
|---|---|
| Delivering your Digital Capability Check results and PDF summary | Name, email, scores, answers |
| Responding to contact form enquiries | Name, email, message content |
| Sending the Digital Care Leader newsletter (with consent) | Email address |
| Sending occasional relevant insights about digital capability (with consent) | Name, email, role, service type |
| Improving our services and assessments | Anonymised aggregated scores only |
We will never use your data to make automated decisions that affect you without your knowledge.
4. Legal basis for processing
We process your personal data on the following legal bases under UK GDPR:
- Consent — for sending results, newsletter communications, and follow-up insights, where you have ticked the relevant consent box
- Legitimate interests — for anonymised analysis of assessment data to improve our tools and services
- Contract performance — where you have engaged us for a paid Digital Capability Review
You can withdraw consent at any time by contacting us or using the unsubscribe link in any email we send.
5. Data sharing
We do not sell your personal data. We do not share your personal data with third parties for their marketing purposes.
We use the following service providers who may process data on our behalf:
- Netlify — website hosting and form submission processing (United States, with appropriate safeguards)
- Beehiiv — newsletter delivery for subscribers who have given consent
All third-party processors are required to handle your data in accordance with UK GDPR and our instructions.
6. How long we keep your data
- Digital Capability Check results and contact details: up to 24 months from the date of completion, unless you ask us to delete them sooner
- Contact form enquiries: up to 12 months from the date of enquiry
- Newsletter subscription data: until you unsubscribe
After these periods your personal data will be securely deleted or anonymised.
7. Your rights
Under UK data protection law you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data
- Restrict or object to how we process your data
- Withdraw consent at any time where processing is based on consent
- Request that we move, copy or transfer your data to another organisation or directly to you
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights please contact us at hello@digitalcareleader.com. We will respond within one month.
8. Cookies
This website uses two categories of cookies.
Essential cookies
These are required for the site to function and are set automatically. They include cookies that remember your cookie consent preference so we do not ask you again on each visit.
Analytics cookies
With your consent, we use Google Analytics 4 to collect anonymised data about how visitors use this site — including which pages are viewed, how long visitors stay, and which channels they arrived from. This helps us understand whether the site is working well and where it can be improved.
Google Analytics sets cookies that collect information in an anonymised form. No personally identifiable information is collected through these cookies. The data is processed by Google LLC and may be transferred outside the UK. Google LLC is certified under the UK International Data Transfer Agreement.
Analytics cookies are only set after you have given your consent using the cookie banner on your first visit. You can withdraw your consent at any time by clearing your browser's local storage or cookies for this site. If you decline, no analytics cookies will be set and we will not collect any data about your visit.
For more information about how Google uses data collected through Analytics, see Google's Privacy Policy.
9. Links to other websites
This website may from time to time provide links to other websites. We have no control over such websites and are not responsible for their content. This privacy policy does not extend to your use of those websites. You are advised to read the privacy policy of any website before using it.
10. Contact and complaints
If you have any questions about this privacy policy or how we handle your data, please contact us:
Email: hello@digitalcareleader.com
If you are not satisfied with our response you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
We may update this privacy policy from time to time. The date at the top of this page shows when it was last revised. We will notify you of significant changes by email where we hold your contact details.
This privacy policy is governed by and interpreted according to the law of England and Wales. Any disputes arising in connection with this privacy policy will be subject to the exclusive jurisdiction of the English and Welsh courts.